How to Win Friends and Influence People: old vs. new

  Eighty-one years ago, Dale Carnegie published the iconic How To Win Friends and Influence People (1936), one of the first self-help best-sellers ever published. It went on to sell 30 million copies worldwide and was named #19 on Time Magazine's list of 100 most influential books in 2011. His compelling statement "Dealing with people is probably the …

How Social Media Changed PR

The rise of social media over the past twenty years has radically altered the field of public relations since it has had to adapt to the new digital media landscape. Practitioners and stakeholders can now interact and form connections with the public by engaging with each other online. I was born in 1997, which happens to be the year that the first ever social …

SEO and PR: The Perfect Match

Before the developments of the digital media landscape, SEO and public relations were two standalone marketing functions. Now, however, with a constantly evolving digital media landscape, SEO and PR are working together more closely than ever... SEO, short for Search Engine Optimization, is a marketing discipline that focuses on growing visibility in non-paid search results. …

The Power of Consumers

The continuous shift in power in the online world highlights what is arguably one of the most significant changes of the media landscape for the PR industry - the changing relationship between the companies and the consumers. The new wave of consumers today changed the market as we know it. Marketers are fully invested in customer …

Uber’s Demise

I don't know which is more of a train wreck at the moment...Brexit, Trump or Travis Kalanick's Uber. Uber's always been a unicorn company, essentially taking Lyft's idea and turning it into one of the most successful companies worldwide, causing controversy and legal battles with taxi drivers. Since it was founded in 2009, it has been subject …

A Night with Burges Salmon

Credit: Google Images I have to say, last night was not what I expected. Our lecturer Richard knows a former UWE attendee who now works at the independent law firm Burges Salmon in the PR team. He offered people on our course a chance to attend a sort of Q & A networking event with the …

Purplefish PR Bristol

A couple of weeks ago I attended an internship open day that the PR company Purplefish hosted. Much to my surprise, their offices are on a boat along the harbor side, which gave me a quite exciting first impression. Despite the firm being small, everyone who spoke to us was incredibly friendly, welcoming, and had such …

The Revolutionary Pope

Credit: Google Images Pope Francis washes the feet of Muslim migrants With all the disheartening news going on around the world right now, I was not expecting to see such an inspirational and elevating video on my Facebook timeline that restored my faith in humanity. The article from The Washington Post, includes a video that shows Pope …

Thank You for Smoking

While the PR books I've read so far have been interesting and eye-opening, Thank You for Smoking by Christopher Buckley offered a different perspective on public relations as it explores the morality of working in this industry in a clever, humorous political satire. The book tells the story of Nick Naylor, the attractive and successful chief spokesman for the …

How to beat procrastination

Avoiding procrastination is arguably one of the hardest tasks people face every day. As a student, I've fallen into the trap multiple times and eventually had to come up with a way to fight it. It's normal to get distracted in this day and age, with so many things to do and technology always readily …