Have you ever dropped your phone and ended up paying more to repair it than you did for the phone in the first place? I recently cracked my iPhone screen- seeing as they're about as frail as a glass slipper- and had to get it replaced. The place I went to fix my screen took … Continue reading First Smartphone Built to Last
Having had a couple months to reflect on my first experience in a PR company, I realised that while the internship may be finished, the lessons I learned will always accompany me through life and shape the way I embark on my career after university. The best thing a company can do for an intern … Continue reading Final Internship Reflection
As the month goes by, I'm starting to become more acquainted with the world of a PR practitioner in the IT sector. With less than two weeks left to go, my experience as an intern is becoming more engaging. I started getting more hands-on tasks once I'd familiarized myself with the company's clients and dissected … Continue reading Progressing as an intern
My first week as an intern at Berkeley has been fascinating to say the least. I was so nervous on Monday morning, half wishing the bus would go a longer route so I could have more time to mentally prepare myself. What scared me the most was that I’d never had any proper experience working … Continue reading Week 1 at Berkeley
Recently, it seems that beverage brands have used a common theme of launching political adverts that have caused controversy amongst their audiences. With all the divisiveness, hate, fear, terrorism, and riots filling the news every day, the world is in turmoil more than ever before. People are more involved in the current affairs, so it makes sense why brands … Continue reading Beverage brands and politics… what could go wrong?
When I applied to the joint course Journalism & PR, I had no idea what I was signing myself up for. I've had an insatiable passion for writing ever since I was in middle school and would write short stories in my spare time for my teacher to read. When I had to choose a course … Continue reading Time to Reflect
When I first came across the term "big data", it sounded quite intimidating and scary. What makes it big? Its magnitude or power? While the term "big data" is relatively new, the concept of collecting and storing large amounts of information for further analysis has been around for years. Doug Laney defined "big data" in the early 2000s … Continue reading Big Data Revolution