The Dark Side of Influencers- Is it more authentic than celebrity marketing?

After attending the “Digital Influencer or Celebrity Ambassador?” social media week event in Bristol, I started thinking about what the panellists were saying about the authenticity that influencer marketing brings to a brand. Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market. It’s … Continue reading The Dark Side of Influencers- Is it more authentic than celebrity marketing?

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My Experience at PurpleFish

When you start work at a new place, whether it's an unpaid internship or a part-time job, there's always that element of uneasiness, like a mixture between being excited at the prospect of starting something new and having jitters at the thought of making a bad impression. I've been intrigued by PurpleFish ever since I … Continue reading My Experience at PurpleFish

Beverage brands and politics… what could go wrong?

Recently, it seems that beverage brands have used a common theme of launching political adverts that have caused controversy amongst their audiences. With all the divisiveness, hate, fear, terrorism, and riots filling the news every day, the world is in turmoil more than ever before. People are more involved in the current affairs, so it makes sense why brands … Continue reading Beverage brands and politics… what could go wrong?