After an engaging three years at university, completing my dissertation was the last, well- deserved milestone, the final 100m sprint of a marathon on a hot day... I have learned a great deal writing my dissertation; not only about my topic and the PR industry, but about myself and the skills I developed. Writing this … Continue reading A Look into Diversity in the PR Industry
After attending the “Digital Influencer or Celebrity Ambassador?” social media week event in Bristol, I started thinking about what the panellists were saying about the authenticity that influencer marketing brings to a brand. Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market. It’s … Continue reading The Dark Side of Influencers- Is it more authentic than celebrity marketing?
When you start work at a new place, whether it's an unpaid internship or a part-time job, there's always that element of uneasiness, like a mixture between being excited at the prospect of starting something new and having jitters at the thought of making a bad impression. I've been intrigued by PurpleFish ever since I … Continue reading My Experience at PurpleFish
Have you ever dropped your phone and ended up paying more to repair it than you did for the phone in the first place? I recently cracked my iPhone screen- seeing as they're about as frail as a glass slipper- and had to get it replaced. The place I went to fix my screen took … Continue reading First Smartphone Built to Last
Having had a couple months to reflect on my first experience in a PR company, I realised that while the internship may be finished, the lessons I learned will always accompany me through life and shape the way I embark on my career after university. The best thing a company can do for an intern … Continue reading Final Internship Reflection
As the month goes by, I'm starting to become more acquainted with the world of a PR practitioner in the IT sector. With less than two weeks left to go, my experience as an intern is becoming more engaging. I started getting more hands-on tasks once I'd familiarized myself with the company's clients and dissected … Continue reading Progressing as an intern
My first week as an intern at Berkeley has been fascinating to say the least. I was so nervous on Monday morning, half wishing the bus would go a longer route so I could have more time to mentally prepare myself. What scared me the most was that I’d never had any proper experience working … Continue reading Week 1 at Berkeley