A Look into Diversity in the PR Industry

After an engaging three years at university, completing my dissertation was the last, well- deserved milestone, the final 100m sprint of a marathon on a hot day... I have learned a great deal writing my dissertation; not only about my topic and the PR industry, but about myself and the skills I developed. Writing this … Continue reading A Look into Diversity in the PR Industry

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The Dark Side of Influencers- Is it more authentic than celebrity marketing?

After attending the “Digital Influencer or Celebrity Ambassador?” social media week event in Bristol, I started thinking about what the panellists were saying about the authenticity that influencer marketing brings to a brand. Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market. It’s … Continue reading The Dark Side of Influencers- Is it more authentic than celebrity marketing?