The Dark Side of Influencers- Is it more authentic than celebrity marketing?

After attending the “Digital Influencer or Celebrity Ambassador?” social media week event in Bristol, I started thinking about what the panellists were saying about the authenticity that influencer marketing brings to a brand. Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market. It’s … Continue reading The Dark Side of Influencers- Is it more authentic than celebrity marketing?