After attending the “Digital Influencer or Celebrity Ambassador?” social media week event in Bristol, I started thinking about what the panellists were saying about the authenticity that influencer marketing brings to a brand. Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market. It’s … Continue reading The Dark Side of Influencers- Is it more authentic than celebrity marketing?
When you start work at a new place, whether it's an unpaid internship or a part-time job, there's always that element of uneasiness, like a mixture between being excited at the prospect of starting something new and having jitters at the thought of making a bad impression. I've been intrigued by PurpleFish ever since I … Continue reading My Experience at PurpleFish
Have you ever dropped your phone and ended up paying more to repair it than you did for the phone in the first place? I recently cracked my iPhone screen- seeing as they're about as frail as a glass slipper- and had to get it replaced. The place I went to fix my screen took … Continue reading First Smartphone Built to Last
Having had a couple months to reflect on my first experience in a PR company, I realised that while the internship may be finished, the lessons I learned will always accompany me through life and shape the way I embark on my career after university. The best thing a company can do for an intern … Continue reading Final Internship Reflection
As the month goes by, I'm starting to become more acquainted with the world of a PR practitioner in the IT sector. With less than two weeks left to go, my experience as an intern is becoming more engaging. I started getting more hands-on tasks once I'd familiarized myself with the company's clients and dissected … Continue reading Progressing as an intern
My first week as an intern at Berkeley has been fascinating to say the least. I was so nervous on Monday morning, half wishing the bus would go a longer route so I could have more time to mentally prepare myself. What scared me the most was that I’d never had any proper experience working … Continue reading Week 1 at Berkeley
Recently, it seems that beverage brands have used a common theme of launching political adverts that have caused controversy amongst their audiences. With all the divisiveness, hate, fear, terrorism, and riots filling the news every day, the world is in turmoil more than ever before. People are more involved in the current affairs, so it makes sense why brands … Continue reading Beverage brands and politics… what could go wrong?